HausBrand, a division of Haus5 Lab.Co, focuses on delivering customized branding solutions for small businesses and community organizations. As part of Haus5 Lab.Co, which handles large-scale projects for government and enterprises, HausBrand specializes in creating impactful and personalized branding experiences for smaller clients. For the Cyclops Softball League, HausBrand developed a brand identity that captures the league's unique blend of camp, pride, and competitive spirit.

The goal was to design a brand identity for the Cyclops Softball League that reflects their vibrant LGBTQ+ community and competitive nature. HausBrand aimed to create a logo and visual elements that combined a playful, campy style with a sense of aggression and determination suitable for sports. The branding needed to stand out and resonate with both team members and supporters, enhancing their presence on and off the field.

HausBrand delivered a creative solution by merging themes from "Clash of the Titans" and "A League of Their Own." This approach resulted in:

• Brand Identity: A distinctive logo that blends mythological strength with vintage sports charm, providing a unique and memorable visual representation of the team.

• Visual Elements: Custom designs that incorporate both campy and aggressive elements, aligning with the team's dynamic and inclusive spirit.

• Overall Branding: A cohesive brand identity that stands out in the LGBTQ+ community and sports arena, enhancing the team's visibility and reinforcing their pride and passion.

By leveraging HausBrand’s expertise and Haus5 Lab.Co’s extensive resources, the Cyclops Softball League received a custom branding solution that perfectly encapsulates their identity, creating a powerful and engaging presence.