EARTH DAY ORGANIC WINES E-MAIL CAMPAIGN

Haus5 Lab.Co's latest collaboration with Total Wine & More: the Earth Day Organic Wines campaign. Our team is thrilled to partner with Total Wine & More to spotlight their extensive selection of organic wines, perfectly timed for Earth Day. With the growing emphasis on sustainable and eco-friendly farming practices, organic wines are gaining popularity among conscientious wine enthusiasts.

The primary objective was to create an engaging and visually striking email campaign that would capture the essence of Earth Day while promoting Total Wine & More's commitment to sustainability. We aimed to highlight the importance of organic wines and encourage customers to explore and enjoy these eco-friendly options.

Our animated email hero features iconic Earth Day imagery, with the header elegantly appearing over the horizon and transitioning into a static image. This visual cue is both eye-catching and engaging. Dynamic elements like moving clouds and foliage add a vibrant and lively touch to the design, enhancing the overall appeal.

As consumers become more mindful of their environmental impact, Total Wine & More's selection of organic wines offers a perfect blend of sustainability and quality. The email campaign emphasizes this commitment by showcasing a diverse range of organic wines from around the world. The clear call-to-action directs customers to explore the organic wine selection both in-store and online, making it easy for them to make eco-conscious choices.