At Haus5 Lab.Co., we are excited to introduce our latest project, the TWM Matchmaker campaign. Our goal is to help Total Wine connect emotionally with their customers in a fun and lighthearted way by leveraging their vast selection and our expert service to help them find the perfect gift. The campaign was launched on February 14th, which fell on a Friday this year, and we anticipated that many customers would be dining out, which could potentially lead to fewer transactions.

Our goal for the TWM Matchmaker campaign is to showcase TotalWine's vast selection and personalized service in a way that resonates emotionally with their customers. We want to create a fun and lighthearted atmosphere for customers looking for the perfect Valentine's Day or Galentine's Day gift. Additionally, we aim to make our creative flexible for digital and social channels so that it can reach a wider audience.

To achieve our goal, we created a touch of elegance with rose-colored semi-precious gemstones that would allow the bottle to be coveted as the centerpiece. This creative is perfect for both the traditional Valentine's buyer and the Galentine's Day consumer, and it speaks to their desire for a meaningful and unique gift. Our campaign leverages our expertise to pair wine with love, making it the perfect gift for any occasion. The TWM Matchmaker campaign is available on digital and social channels, making it flexible and easily accessible to everyone. At Haus5 Lab.Co, we are proud to have developed a successful campaign for TotalWine that connects emotionally with their customers and drives sales.