GEICO X NETFLIX

Amidst changing driving habits post-COVID pandemic, GEICO sought high visibility through cinematic collaborations. This journey led to a triumphant partnership with Netflix for a co-branded ad campaign that brought together the GEICO Gecko and the title character of the animated film Leo.

The primary objective was to make GEICO visible to potential customers through a creative cinematic experience, leveraging the expansive reach and influence of Netflix's platform.

Cinematic Netflix Partnership:

GEICO expanded its advertising reach with a groundbreaking co-branded ad campaign on Netflix's ad-supported tier.

This collaboration marked a milestone for Netflix, venturing into custom co-branded creative for the first time.

The creative direction ensured that the collaboration wasn't just an ad but a cinematic experience that captivated and resonated with the audience.

Cross-Channel Impact:

Leveraged Netflix's platform, resulting in a 60% increase in brand mentions across social media.

The co-branded campaign achieved a 40% higher click-through rate than industry averages.

Customer Engagement:

Measured a 25% increase in customer engagement during the campaign period.

Creative strategies contributed to not just visibility but active engagement and positive sentiment among viewers.

This cinematic venture not only broke conventional advertising norms but also delivered tangible results in GEICO customer engagement, brand perception, and a boost in sales inquiries. The partnership with Netflix showcased GEICO's ability to explore innovative collaborations and reach new audiences in the world of entertainment.