THE GIFT OF GIVING

Haus5 Lab.Co had the privilege of partnering with Total Wine and More to create an engaging marketing campaign during the holiday season. With selection as the key factor in purchasing decisions for TWM's key segments, our goal was to promote sharing and drive sales, focusing on women who hold significant buying power during the gifting season.

The objective was to create a festive and inclusive campaign that would appeal to TotalWine's target audience, encouraging them to introduce their favorite drinks to friends and family. We aimed to create a sense of excitement around the holiday season while positioning Total Wine as the go-to destination for all holiday gifting needs.

Haus5 Lab.Co conceptualized and executed "The Gift of Giving" campaign. In this lavish holiday setup, the hostess presents her favorite drink to all her friends, encouraging them to share their favorite products in return. The campaign was designed to be inclusive, festive, and engaging, focusing on sharing, an integral part of the holiday season. The campaign was a huge success, driving traffic and sales while positioning Total Wine as the ultimate destination for holiday gifting.