ROSÉ YOUR WAY

Haus5 Lab.Co, worked with TotalWine, a leading wine retailer in the United States, to develop a new campaign that would capitalize on the growing popularity of rosé and the onset of spring. The campaign aimed to increase brand awareness and position Total Wine as the go-to destination for wine drinkers looking for the best selection of rosé in the country.

The campaign's main objective was to showcase the different varieties of rosé available at Total Wine. By highlighting the color hues associated with each varietal, the campaign aimed to boost sales by encouraging customers to "taste the different colors" and explore all the different possibilities of rosé.

Haus5 Lab.Co developed a creative strategy that involved rotating the labels away from the illuminated bottles. By doing so, the customer's attention was immediately drawn to the shade of the rosé, sparking their curiosity and encouraging them to try new and untried products.

The campaign was a huge success, resulting in a significant increase in rosé sales for Total Wine. By positioning TotalWine as the destination retailer with the best selection of rosé, the campaign helped establish the brand as a leader in the wine industry. With Haus5 Marketing Co.'s innovative approach, TotalWine generated significant attention among wine drinkers and boosted sales in a highly competitive market.