CAPTURING SUMMER REVENUE FOR TOTAL WINE & MORE

At Haus5 Lab.Co, we were excited to collaborate on a seasonal campaign for Total Wine & More aimed at capturing summer revenue. The objective was to select products that fit into the lifestyle of customers who spend more time outdoors or by the poolside.

The goal was to create an engaging and appealing campaign that would entice customers to choose Total Wine & More's beverages as their go-to summer items. We aimed to boost sales by highlighting products that resonated with the summer lifestyle, including refreshing light drinks and travel-friendly options.

Product Selection: We meticulously curated a list of products that would appeal to customers during summer. This included beers, wines, and spirits with a refreshing taste profile, alongside travel-friendly options like canned wines and ready-to-drink cocktails.

Creative Development: Our team crafted visually stunning graphics and ad copies that conveyed the essence of summer. Utilizing vibrant colors and imagery, we evoked the feeling of being outdoors, relaxing by the poolside, and enjoying refreshing beverages.

Omni-Channel Approach: We employed a multi-channel strategy to reach customers and enhance brand awareness. Leveraging social media platforms, email marketing, and in-store displays, we promoted the campaign and engaged with customers effectively.

The summer campaign was a resounding success, yielding impressive results. The promoted brands experienced a significant boost in sales. We successfully enticed both new and returning customers to view Total Wine & More's beverages as essential summer items.